ELVIS IS ON THE BUILDING!

36 FOOT TALL ELVIS IN THE HEART OF TIMES SQUARE IS UNVEILED

PHOTO IS ONE OF SEVERAL RECENTLY DISCOVERED BY FAMOUS PHOTOGRAPHER GEORGE KALINSKY

IMAGES ARE FROM THE 1972 PERFORMANCE AT MADISON SQUARE GARDEN. EXHIBIT OF THE "LOST PHOTOS" WILL OPEN AT GRACELAND IN MAY

MEMPHIS, TN (March, 2008) - Right in the heart of Times Square is one of the world's most iconic rock 'n roll stars looking over one of New York's most iconic places. At 36 foot by 76 foot, a newly unveiled three story billboard of Elvis Presley greets the over million and a half people a day who visit Times Square. The billboard features one of several images recently discovered by award winning photographer, George Kalinsky.

As the official photographer of Madison Square Garden, Radio City Music Hall and the New York Mets, Kalinsky has created some of the most celebrated images of famous people. World renowned, he has captured some of the greatest moments in the history of sports, entertainment, and politics.

The "Lost Photos" were created by Kalinsky while he was photographing Elvis' second night performance in Madison Square Garden in 1972. He recently came across them and realized they had never been seen by the general public. "It's a treasure trove of photos," commented Kalinsky. "When I discovered them I contacted the folks at Graceland who were thrilled."

The collection of never before published photos will be displayed at Graceland in May as part of "Elvis Jumpsuits: All Access," a fashion exhibit featuring over 50 of Elvis famous stage wear jumpsuits. A grand opening for the Kalinsky photo exhibit is scheduled for Memorial Day weekend at Graceland. The billboard is part of the "Great Moments in New York" campaign.